Dying to know how to go about using topicals like retinol? And what the magic is behind Jenette’s formulator-led products that are as luxuriously effective as they are deeply healing? Dive into part 2 of our chat with our founder as we discuss what it truly means to be an all-natural skincare brand, why sustainability efforts are so critical, and what she can’t miss out on to feel her very best every day! As always, it’s about going far beyond skin-deep!

What does it mean to be an all-natural skincare brand?

This is not an easy question, as many would think that as long as you’re using what the FDA would call one 100-percent natural, you’re an all-natural skincare line. However, I think it goes much further. It’s about sourcing and using sustainable, clean, and green ingredients every step of the way. 

The evil queen in Snow White. J-Lo. Kim Kardashian. There’s no way around it, we all age. We lose our youthful glow, that extra pep in our step, and quite possibly a little bit of our mojo, every minute the clock relentlessly moves its hands. And no Instagram filter can fix it IRL. Countless scientists and a booming anti-aging industry have been tackling this matter, and while there’s no miracle cure, there’s also a lot more understanding concerning the root causes of aging. One stands out as a major culprit: Inflammation. Today we discuss this trending — and sometimes alarming — buzzword and give you the skinny on all you need to know (and do) to fend it off and conquer aging. We have a lot of playroom in the small choices we make daily to keep our skin and body radiating with youth.

I sat down with our founder, Jenette Serrins, to discuss her skincare routine, must-have products, and daily beauty regimen. Learn about her secrets to getting great skin, her inspiration for new products, and her unique take on aging gracefully. It’s about making a wholehearted commitment to the health of your body, skin, and mind — inside and out! Let’s get up close and personal!

How did you start on your skincare journey?

When I was 18, I opened a day spa with my mom and learned how to do everything, from body treatments to makeup, massage, skincare, and waxing. I didn’t think that this was a path I would stay on. But while getting my degree in speech communication, I needed to make money, and this was a great way.

Have you lost your glow? Feeling out of sorts? It’s been a long summer and a hell of a year. Between work, kids, and all of the demands of adulting, it’s easy to lose our...

Dubbed ‘Miracle In A Jar’ and for good reason, our flagship masque can be used by all skin types, whether you are dealing with acne prone skin or dull aging skin, this masque will brighten and hydrate and leaves your skin squeaky clean without stripping your dermis.

Properly prepping your skin by cleansing and lightly exfoliating, and applying the masque properly mimics the benefits of a facial, right at home! 

Selfcare during this pandemic may seem like a luxury you cannot afford but we are here to show you that you can and should strive to make this space and time for yourself.  We want to honor mothers and selfcare rituals for all, now more than ever.

The key to feeling good and looking your best is designing a life that is based on intentional choices that put yourself first, even if that means stepping out of your comfort zone.