It seems that everyone knows how to use retinol these days. Or do they?

Pretty much every social media influencer will have you believe that everyone and anyone is on the expert retinol train, but guess what? *whispers* Not everyone actually knows what to do with it.

Yes, believe it or not, there are plenty of people out there who have no idea how to apply retinol or how to introduce it into their routine. 

Even this beauty editor of 16 years can put her hands up and say “yup, retinol can be quite confusing”. So, if you agree, stop feeling the FOMO and know that it is totally normal to be feeling a little bit puzzled.

But retinol doesn’t have to be scary, as long as you know how to apply it properly. So, as well as discussing my own encounters with it here, dermatologist Dr Tiina Meder, plastic surgeon Dr Patrick Davis, and aestheticians Jenette Serrins and Rachel Lee Lozina are going to break down the rules of retinol application too, so that you’re fully in the know. 

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