Struggling with dark circles? You're not the only one. Unfortunately, it's not the kind of thing that can be fixed with your standard face cream. "Because the skin under the eyes is so sensitive, you're asking for problems if you use products with active ingredients that are meant for facial skin," says dermatologist Courtney Rubin, MD. "Eye creams need to be formulated a little bit differently than how you would formulate products for the rest of the face."

"This eye balm has a naturally rich and hydrating formula that can be used on the most sensitive of skin," says Jenette Serrins, skincare expert and celebrity esthetician. "It truly hydrates and brightens the entire eye area." She adds that it also helps smooth skin texture and reduce puffiness. Plus, a little goes a long way.