We all aspire to have clear, healthy, radiant skin, but not at the expense of harming Mother Earth. Today, we will explore the concept of a healthy and eco-friendly beauty routine using our favorite mineral makeup brand, Jane Iredale. Their products not only nurture and heal our skin but also prioritize sustainability. In fact, Jane Iredale is the only makeup brand our founder, Jenette Serrins, has used for nearly 20 years.

Recently, Jenette had an enlightening IG session with Shawn Town, Jane Iredale Cosmetics’ Global Director of Education and Artistry and a makeup artist for 30 plus years. Shawn fell in love with the brand in 2003 and realized that Jane Iredale products could effectively address his rosacea. (He started working with the brand in 2007). Today, he relies solely on water and Jane’s Magic Mitt to cleanse his face – a remarkable revelation we'll delve into below!

Jane Iredale: A Holistic and Healing Approach

 Jane Iredale has committed itself to a holistic approach to beauty and mindful living. Founded by Jane Iredale over 20 years ago, the brand is certified cruelty-free and fully sustainable. They serve as inspirational leaders in the industry, advocating for a healthier planet and way of life.

The brand's remarkable powders with SPF 20/30 offer one of the safest ways to shield your skin from harmful sun rays, environmental damage, and premature aging, all without causing harm to our precious planet. These powders are infused with zinc, a truly remarkable anti-inflammatory mineral that should be included in our daily topical and internal routines.

Mineral Makeup: A Healthier Alternative for Our Skin and the Planet

Jane Iredale's products are free from parabens, nanoparticles, silicones, PEGs, synthetic perfumes, and dyes. When animal-derived ingredients are used, they are strictly cruelty-free components, such as honey or beeswax. Even their corporate office headquarters exemplifies sustainability with its gold LEED-certified building, eco-friendly air conditioning, and water management practices.

Why Choose Mineral Makeup?

Mineral-based formulations minimize the need for synthetic chemicals and preservatives that can be harmful to both our skin and the environment. Jane Iredale's botanicals are grown without the use of hormones, insecticides, or genetically modified ingredients. Furthermore, the soil in which the plants are cultivated undergo regular testing to ensure purity.

Discover Jane Iredale's Bestselling Products

Amazing Base Loose Mineral Powder SPF 20/30

Prepare to be amazed by this game-changing product! This airy mineral foundation not only imparts a luminous glow but also offers impeccable coverage with 20 shades (ranging from ivory to caramel cocoa) and a 100% color-match guarantee. With foundation, powder, concealer, and reef-safe SPF 20/30 all in one, Amazing Base reduces the appearance of fine lines, conceals redness, and minimizes pores. Mineral-based sunscreens with zinc oxide provide the best and safest protection.

Let's not forget the substantial sustainability factor! If you’re purchasing the Retractable Refill Brush, the tube is made from post-consumer resin, while the cartridge is laser-edged without the use of inks. The outer shell is crafted from sustainable aluminum.

Powder-Me SPF 30 Dry Sunscreen

Experience the magic of Powder-Me SPF 30 Dry Sunscreen, a weightless and sheer physical SPF 30 broad-spectrum sunscreen that we absolutely adore. This incredible product is not only sustainable but also comes with a refillable, flow-through brush featuring a magnetized head for easy cleaning. It even includes two recyclable refill canisters. The hand-tied, vegan brush fibers perfectly mimic natural hair for a luxurious application.

You can wear this product alone or over your makeup, giving you a flawless look that requires no IG filter. With four versions available (Translucent, Nude, Golden, and Tanned), you can find the perfect shade for your skin tone.

What sets Powder-Me apart is that its sun protection derived from physical SPF rather than chemical SPF. This makes it non-irritating, highly effective, and longer-lasting. Another advantage is that you don't have to wash it off before reapplying, as you would with a chemical sunscreen.

Not only does Powder-Me provide sun protection, but it also offers additional benefits. Most important: it is not endocrine disrupting! These AMAZING minerals and extracts possess super healing properties, protect against radioactivity, and can even soothe a sunburn. Suitable for all skin types, especially acne-prone and sensitive skin, it comes highly recommended by The Skin Cancer Foundation.

These remarkable powders not only heal and prevent acne, rosacea, and various other skin conditions, but they can also be used as a spot treatment for breakouts while providing exceptional coverage. Have a cold sore or an irritated spot? Simply press some powder on it, and watch your blemish disappear within days.

PurePressed Base Mineral Foundation

Jane Iredale’s best-selling foundation and concealer is a must in your makeup bag! Wonderfully weightless, PurePressed provides awesome coverage in 26 shades and—naturally—comes with SPF 20/30. Formulated with antioxidant-rich ingredients, this mineral foundation will also balance, protect, and clarify your skin.

The pure-pressed powder is so therapeutic, alleviating itchiness, rosacea, and other skin concerns. Its micronized minerals lay flat and bind together so your skin can breathe. It feels amazing and comes in incredible, recyclable compacts.

Magic Mitt

Meet the Magic Mitt, a reusable knitted microfiber cloth that effortlessly removes makeup and cleanses your skin using only water. With regular use, it smooths out your skin texture, minimizes pores, and boosts cell turnover. Shawn even confessed to shunning soap for 15 years and merely using a fresh Mitt—what a lucky guy with magnificent skin!

We recommend washing your face with a little more than H2O and opting for our Just Add Sugar or Green Tea soap bars. Then, as the pièce de résistance and the final step towards achieving flawless, ultra-clear skin, use a damp Magic Mitt. The Mitt does not affect the acid mantle and helps protect against harmful bacteria.

The Magic Mitt is perfectly portable for travel, allowing you to wash your face even when washcloths are not readily available in your hotel overseas. Its microfibers are smaller than human hair, and with a gentle circular motion, the Mitt provides a deep, soap-free cleanse. Additionally, it effortlessly exfoliates dead skin, making it ideal after a recent peel.

You can easily toss your Magic Mitt into the washing machine. (Do not throw it in the dryer!) With proper care, it can last you an entire year. Most women find that it lasts for 3-4 months, while for men who have beard stubble, it typically lasts for about 1-2 months.

Jane Iredale Makeup Brushes

We are obsessed with Jane Iredale’s brushes, made with silky, flexible, synthetic, and vegan bristles—from their luxuriously soft White Fan Brush (think blush, bronzer, and light powders) to their Blending-Contouring Brush!

You do not have to buy a new brush every season or year. High-quality brushes will last years if they are lovingly cared for and you regularly rinse them with water and our Jenette bar soaps for an easy and effective way to remove all the pigment from the brushes.

Since it is not realistic to wash them daily, we devote time every Sunday to treat our beloved brushes with some TLC and prep them for the coming week. It is so easy! Just rinse them very well, then massage the bristles into one of our healing soap bars, rinse out all makeup, dirt and dust particles, wring them out well, pat them dry, and lay them over the counter to dry. They'll be ready for you following day!

In a pinch, you can also use Iredale’s Botanical Makeup Brush Cleaner, and — of course — you can mist them with our medicated, alcohol-free Be Clean – Detoxifying Toner, packed with witch hazel, basil, clove and peppermint.

Embark on Your Journey to Sustainable Skincare!

Come and get color-matched at our Silverlake spa and boutique, Being in LA. All of our practitioners are Jane Iredale-certified. You will look like you’re not even wearing makeup but are blessed with flawless skin!

Head over to Instagram to watch the entire conversation between Jenette and Shawn, learn how Shawn started with the brand in 2003, and see the products we discuss in action.

Want more planet-friendly tips? Get the lowdown here: Simple and Sustainable Cleansing Made Easy and Jenette Skin Care’s Sustainable Rituals and take your sustainability skincare and makeup practices to the next level!